Flowers for Dreams Opens First Michigan Location in the Shinola Hotel’s Parker’s Alley in Downtown Detroit

March 5, 2020

Twenty Five Percent of Net Profits Will Benefit an Amazing Local Charity

DETROIT (March 5, 2020) – Flowers for Dreams, where every bouquet purchased benefits an amazing local charity, will begin full-service hours and free delivery throughout Metro Detroit beginning Tuesday, March 10.

Located at 1435 W. Farmer Street in the Shinola Hotel’s Parker’s Alley in downtown Detroit, Flowers for Dreams will donate 25 percent of all net profits to local charitable partners.  Flowers for Dreams has given close to $600,000 to 90 local charities in Chicago and Milwaukee, their two current locations, since 2012 and will announce their inaugural Detroit charity partner in the coming weeks.

“We decided to open a store in Detroit for a variety of reasons but most importantly, we were drawn to the region’s strong sense of community and commitment to building and supporting their city, which we saw first-hand when people started visiting the store and voting for their favorite local charity,” said Flowers for Dreams co-founder Steven Dyme. “We look forward to partnering with many Detroit organizations as we establish our roots in the city.  And now, with the store open seven days a week and offering free hand-delivery, we look forward to making Detroit even more beautiful, one bouquet at a time.”

The store held a soft opening last month leading up to Valentine’s Day and asked those first customers to nominate their favorite local charity as a possible Flowers for Dreams philanthropic partner.  In one week, more than 200 customers visited the store and made more than 100 non-profit nominations, one of which will be selected as the first beneficiary.

“Flowers for Dreams is a great fit for the small business-focused retail scene in Parker’s Alley, joining local favorites like The Lip Bar, DROUGHT and Good Neighbor,” said Sam Hamburger, Bedrock’s VP of Acquisitions and Leasing. “We love the organization’s commitment to the community and we look forward to watching another small business flourish in downtown Detroit.”


Flowers for Dreams

1435 W. Farmer Street

The Shinola Hotel’s Parker’s Alley


Monday – Thursday:  10 a.m. – 7 p.m.

Friday:  10 a.m. – 6 p.m.

Saturday & Sunday:  10 a.m. – 5 p.m.


Free delivery throughout metro Detroit; each delivery made by hand.

**Photos for media use are available here.



Flowers for Dreams: Caroline Marks, Lovio George, 313-506-6307,

Bedrock: Sam West, 313-545-8747,



Flowers for Dreams is ushering in a craft flower movement across the Midwest. Locally crafted bouquets for fair and honest prices in Chicago, Milwaukee, and now Detroit. Every bouquet benefits an amazing local charity. Named one of Business Insider's 20 Most Inspiring Companies in America.


Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, developing, leasing, financing and managing commercial and residential buildings. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties, including new construction of ground up developments in downtown Detroit and Cleveland totaling more than 18 million square feet.

Bedrock’s real estate portfolio consists of 210 office tenants and 125 retailers and restaurants in Detroit’s technology-centric downtown, the majority of which are new to the market. Key office tenants include Coyote Logistics, IBM, Microsoft, Quicken Loans, LinkedIn, StockX, Universal McCann, UBS, Ally Bank’s national headquarters and Fifth Third Bank’s regional headquarters. Key retail tenants include H&M, Plum Market, The Lip Bar, 6 Salon, Lululemon, Shake Shack and countless others.

Bedrock is currently developing four transformational projects including the Hudson’s Site, Monroe Blocks, Book Tower renovation and One Campus Martius expansion. Bedrock is also undergoing construction of City Modern, a community development in Detroit’s Brush Park neighborhood. Partnering with Detroit-based Shinola, Bedrock developed the world’s first Shinola Hotel on Woodward Avenue, which opened in early 2019.

Bedrock is dedicated to creating jobs for Detroiters and investing in job training. Over the last year, the company has invested in both the Randolph & Breithaupt Career and Technical Centers to build a pipeline of talent for Detroit’s growing economy.

Creating unique experiences through real estate is Bedrock’s mission. To make this a reality, Bedrock and its affiliates continuously invest in significant public art installations and placemaking initiatives throughout the city.

For more information on Bedrock’s business model, visit the For More Than Profit book. For more information on Bedrock’s projects, visit or engage with us on Twitter and Facebook.

Click here to view a complete timeline of Bedrock and the Rock Family of Companies’ engagement within the Detroit community.