Girl Boss Fashions committed to empowering women with expansion into Downtown Detroit
March 24, 2021
Detroit Native Tenisia Evans opens her brand’s fifth location on Library Street
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Wednesday, March 24, 2021- [Detroit, Michigan]: Girl Boss Fashions, a women’s apparel boutique, today announced the opening of its new pop-up location in downtown Detroit’s flourishing retail scene. Opening Saturday, April 3 at Bedrock’s 1232 Library Street, the shop is located on the ground floor of The Z, next to local brands including Mootz Pizzeria + Bar, Vault of Midnight, Citizen Yoga, 7 Greens and NOJO Kicks. The pop-up is slated to last for six months.
“My motto since day one as an entrepreneur is ‘all things are possible to those that believe’,” said Tenisia Evans, Founder, Girl Boss Fashions. “I believe Girl Boss Fashions will inspire women to live more confidently and I believe downtown Detroit is ready to experience our brand. Stop by our shop for one-of-a-kind pieces that are classy, trendy, and professional yet bossy at the same time.”
Evans started Girl Boss Fashions in 2016 after struggling to find clothing that both fit her well and that she felt comfortable and confident wearing. Initially a platform to sell her customized, inspirational bling T-shirts, Evans quickly found success and launched an online shop and her first store in 2017 on the east side of Detroit. Girl Boss Fashions has its original shop in Detroit on Kelly Rd., and has since expanded to Lakeside Mall, Partridge Creek and Macomb Mall. Now with these four other shops open, Evans is ready to grow the Girl Boss brand and empower more women to own their style.
“Supporting creative entrepreneurs like Tenisia Evans is at the core of our retail strategy,” said Ivy Greaner, Chief Operating Officer, Bedrock. “Girl Boss Fashions has a powerful mission and we look forward to connecting downtown shoppers to a Rockstar local brand.”
Girl Boss Fashions’ mission is to provide women of all sizes quality pieces that are fashion-forward, figure-flattering and stylish. Evans is here to encourage every woman to “act like a lady and dress like a boss.” The brand caters to a wide range of ages and sells apparel for every occasion. Each piece of clothing is hand-picked by Evans with sizes ranging from XS- 4X.
Girl Boss Fashions’ staple bling T-shirts sport phrases such as “the struggle is real but I make it look good” and “I’m a jewel.” Girl Boss Fashions has since expanded to include dresses, skirts, pants, jackets, sweaters and footwear. Accessories include hats, belts, sunglasses, handbags, masks and a wide selection of jewelry.
Evans has been using the knowledge and skills she has gained as a business owner to advise other female entrepreneurs during the pandemic. She recently started a side business, Girl Go Get It, to coach women on how to kick start and sustain their businesses.
Hours of operation, upon opening:
Monday- Saturday: 11 am- 7 pm
Sunday: noon- 5 pm
Store phone number: 313-474-BOSS
About Girl Boss Fashions
Girl Boss Fashions was inspired to give women apparel with a little bling. All of our pieces are tasteful enough for mothers and daughters to dress alike and go anywhere without compromising their attire. We have unique and one of a kind pieces. Our Motto Is “Style is a way to say who you are, Without Having To Speak!”
Our customers are empowered women who grind hard every day so that they can shop when they want and SLAY all day! They know fashion, keep up with the hottest trends, and are showstoppers when they enter the building! Cause She’s a Girl Boss… We are always on the prowl for the hottest styles and unique pieces to fill your Busy Girl Boss closets with great styles. Our Girl Bosses are unique women that transform and can survive any environment; thus, their styles must be diverse.
Bedrock, Detroit’s largest real estate company, is a full-service real estate firm specializing in acquiring, developing, leasing, financing and managing commercial and residential buildings. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties, including some of the most significant new developments that Detroit and Cleveland have seen in decades. Bedrock’s portfolio totals more than 18 million square feet of office, retail and residential space within new construction and adaptive reuse projects.
The majority of Bedrock’s hundreds of office, retail and restaurant tenants in Detroit’s technology-centric downtown are new to the market. Notable office tenants include Coyote Logistics, Microsoft, Quicken Loans, LinkedIn, StockX, Universal McCann, NPower and Ally Bank’s national headquarters. Notable retail tenants include H&M, The Lip Bar, 6 Salon, Nike, Shake Shack, Buddy’s Pizza, Eatori and countless others.
Bedrock is currently developing a number of landmark projects across downtown Detroit, including the Hudson’s Site, the Book Tower restoration and City Modern. Creating unique experiences through real estate is Bedrock’s mission and to make this a reality, Bedrock and its affiliates continuously invest in significant placemaking and public art initiatives throughout the city.
In 2020, Bedrock became one of the only landlords in the country to launch several initiatives designed to support small business and retail tenants during the COVID-19 pandemic, which continue today with heated outdoor dining experiences, free parking and a drive-in movie theater.
Partnering with Detroit-based Shinola, Bedrock developed the world’s first Shinola Hotel on Woodward Avenue, which opened in early 2019.
Click here to view a complete timeline of Bedrock and the Rock Family of Companies’ engagement within the Detroit community.