Local Brands Expand Footprint to Downtown Detroit This Holiday Season at Bedrock's Retail Pop-Ups, Free Outdoor Family Activations

November 12, 2020

Holiday pop-ups and activations are a part of Bedrock’s Shop, Eat & Be in the D campaign- aimed at raising awareness and driving traffic to the City’s businesses 

  • Detroit-area entrepreneurs and artists to open within prime downtown storefronts

  • Six pop-ups locations, representing more than 50 Detroit-based brands

  • Free family-friendly programming to take place in Parker’s Alley every Saturday in partnership with Studio M Detroit, every Sunday with Detroit Actor’s Theatre Company


November 12, 2020 [DETROIT] - Bedrock revealed plans today that will bring new holiday shopping and family-friendly programming to Downtown Detroit during the winter months. Local entrepreneurs will be popping up throughout Bedrock’s portfolio within prime storefronts, open now through early January 2021. More than 50 local brands and work from emerging artists will be represented throughout the pop-ups.

“The holiday season offers the perfect opportunity for talented entrepreneurs and artists to expand their brands while also creating unique winter experiences the whole community can enjoy,” said Jennifer Skiba, Bedrock’s Vice President of Retail Leasing. “Bedrock is committed now more than ever to developing innovative ways to support small, local businesses and we are confident these entrepreneurs will thrive in downtown Detroit’s emerging retail scene.”

Retail and Artist Pop-ups

  • DOSE Collective

    (1419 Woodward Ave.)- Curated retail experience showcasing luxury products from over 20 small businesses. DOSE Collective’s merchandise ranges from fashionable apparel and Detroit themed goods to accessories, floral arrangements and gifting items. Now open.

  • Former Vintage

    (1301 Broadway)- Resale shop featuring popular streetwear items from brands including Supreme, Bape and Chrome Hearts. Former Vintage also specializes in vintage 80’s and 90’s rare clothing, sneakers, jerseys and throw-back goods. Opening on December 1.

  • Krispy Addicts

    (1425 Woodward Ave.)- Street stylish brand created for those that love being fashionable. Krispy Addicts’ clothing boutique also sells a wide variety of well-known brands with products including sweatshirts, pants, hats and bags. Opening by early December.


    (1435 Farmer St. Suite 117)- Kicking off today- an immersive light installation by multidisciplinary artist Gerald Collins will be illuminated, with viewing experience from the street or inside by appointment


    . Opening on Small Business Saturday, November 28, the Farmer St. PLAYGROUND pop-up will transition from the art installation to a pop-up store featuring artwork and exclusive products from over 20 emerging Detroit and Michigan artists and makers.

  • Spun Sugar

    (1232 Library Street)- Delicious gourmet cotton candy company. Their ingredients are simple: made with organic sugar, plant-based dyes and natural flavoring- all creatively crafted into an assortment of delicious and unique flavors. Spun Sugar is made in-house and serves more than 55 flavors. Opening on Saturday, November 28.

  • Window Art Installations (1401 Woodward Ave.)- In partnership with

    Design Core

    , three Detroit artists will be creating festive window displays on the exterior of a Bedrock property. Donovan Dewberry, Angela Cwayna and Ivory Alexander will be using various mediums to create holiday-themed window art that will be revealed and ready for viewing by early December.

Masks will be required for entry inside all of the pop-ups and social distancing guidelines will be enforced.

Due to the small capacity of the Downtown Detroit Markets, Bedrock and the Rocket Community Fund made the difficult decision to forgo the traditional Downtown Detroit Markets this season in lieu of these larger brick and mortar pop-ups- keeping the community’s health and safety at the top of the mind. The Rocket Community Fund recently announced the distribution of $5,000 grants made available to past Downtown Detroit Market vendors intended to give the small businesses a boost before the holiday season.

Programming Events

Bedrock and the Shinola Hotel are partnering with Studio M Detroit and the Detroit Actor’s Theatre Company to deploy family-friendly events in Parker’s Alley every weekend. Located just behind the Hotel, these events are free and open to the public.

Every Saturday from 11 am- 2 pm beginning on November 14 through Saturday, January 2, Studio M Detroit will be bringing unique, local performers and artists to Parker’s Alley. Entertainment will include acts such as stilt walkers, bucket drummers, circus-style acrobats, dance troupes and optical illusionists. A full schedule to be released soon.

The Detroit Actor’s Theatre Company will be performing holiday carols and providing entertainment in Parker’s Alley every Sunday from 11 am- 1 pm. Happening now through Sunday, November 22.

No reservations are required for programming events; however, guests will be asked to wear masks and maintain a safe, social distance from one another.

Bedrock is offering free four-hour parking validations with a purchase from any of its pop-up retailers or full-time tenants. Open businesses and parking details can be found on Bedrock’s Open Business Map.

ShopEatBeDetroit.com will be launched by Monday, November 16- providing more details on the holiday activations.


Media Contact:

Sam West




About Bedrock

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, developing, leasing, financing and managing commercial and residential buildings. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties, including new construction of ground up developments in downtown Detroit and Cleveland totaling more than 18 million square feet.

Bedrock’s real estate portfolio consists of 210 office tenants and 125 retailers and restaurants in Detroit’s technology-centric downtown, the majority of which are new to the market. Key office tenants include Coyote Logistics, IBM, Microsoft, Quicken Loans, LinkedIn, StockX, Universal McCann, UBS, Ally Bank’s national headquarters and Fifth Third Bank’s regional headquarters. Key retail tenants include H&M, Plum Market, The Lip Bar, 6 Salon, Lululemon, Shake Shack and countless others.

Bedrock is currently developing four transformational projects including the Hudson’s Site, Monroe Blocks, Book Tower renovation and One Campus Martius expansion. Bedrock is also undergoing construction of City Modern, a community development in Detroit’s Brush Park neighborhood. Partnering with Detroit-based Shinola, Bedrock developed the world’s first Shinola Hotel on Woodward Avenue, which opened in early 2019.

Bedrock is dedicated to creating jobs for Detroiters and investing in job training. Over the last year, the company has invested in both the Randolph & Breithaupt Career and Technical Centers to build a pipeline of talent for Detroit’s growing economy.

Creating unique experiences through real estate is Bedrock’s mission. To make this a reality, Bedrock and its affiliates continuously invest in significant public art installations and placemaking initiatives throughout the city.

For more information on Bedrock’s business model, visit the For More Than Profit book. For more information on Bedrock’s projects, visit bedrockdetroit.com or engage with us on Twitter and Facebook.

Click here to view a complete timeline of Bedrock and the Rock Family of Companies’ engagement within the Detroit community.