Thriving Avenue of Fashion Retailer Three Thirteen Expands Downtown with Second Location in Parker’s Alley

December 8, 2020


Tuesday, December 8, 2020- [Detroit, Michigan]: Famed Avenue of Fashion clothing and streetwear boutique, Three Thirteen will be expanding its brand and opening a second location at 1436 Farmer St. in Parker’s Alley, within Bedrock’s portfolio in Downtown Detroit. The brand will join a growing shopping district downtown and a thriving community of neighboring small businesses as it plans an opening before the end of 2020.

“Three Thirteen, Detroit’s Brand Name Retail Store, is excited to join Parker’s Alley,” said Clement ‘Fame’ Brown, Founder, Three Thirteen. “Helping to bolster and participate in our City’s growth is particularly important to us and we are proud to be a part of Detroit’s newly emerging downtown landscape.”

The boutique shop will feature specialty branded Three Thirteen t-shirts, crewnecks, jackets, jerseys, hats and gifting items including coffee mugs, pins, candles and body spray. Products from other niche brands will be featured on a rotating basis. At the launch, local brands such as Detroit Hustles Harder, Naturally Flyy Detroit and The Detroit Fresh Shop will be presented alongside products from national brands including Pro Standard and Sprayground. New to this location, Brown plans on carrying exclusive one-of-a-kind products designed by himself.

A long-time Detroiter and entrepreneur, Brown began selling air-brushed t-shirts as early as 12 years old. Sticking to his craft, Brown founded the Three Thirteen brand in 2008 and began selling apparel through word of mouth, pop-ups and in select retailers. After opening his first shop in 2015, Brown moved Three Thirteen to the Livernois Avenue of Fashion in March of 2019. After five years of growth, Three Thirteen is ready to expand its brand and customer base to another unique retail setting.

“Clement embodies that entrepreneurial talent and drive that makes Detroit brands authentic.  He has grown Three Thirteen into a household name in Detroit.  It’s these unique brands that make the downtown shopping district a one-of-a-kind destination,” said Ivy Greaner, Chief Operating Officer, Bedrock. “We are honored to be working together to expand the Three Thirteen brand and create a retail experience for all to enjoy.”

Parker’s Alley, located behind the Shinola Hotel, was designed with the goal of attracting small businesses to a downtown setting. Three Thirteen’s neighboring small businesses include The Lip Bar, Flowers for Dreams, DROUGHT, Good Neighbor, Huddle and Madcap Coffee.

Hours of operation, upon opening:

  • Monday – Thursday: 11 am – 8 pm

  • Friday & Saturday: 11 am – 9 pm

  • Sunday: Noon – 6 pm


About Three Thirteen 

Three Thirteen, Detroit’s Brand Name Retail Store, was founded by Clement ‘Fame’ Brown in 2008. The brand’s first shop opened in 2015 and moved to Livernois Avenue of Fashion in 2019. The shop features branded t-shirts, crewnecks, jackets, jerseys, hats and gifting items including coffee mugs, pins, candles and body spray.

About Bedrock 

Detroit-based Bedrock is a full-service real estate firm specializing in acquiring, developing, leasing, financing and managing commercial and residential buildings. Since its founding in 2011, Bedrock and its affiliates have invested and committed more than $5.6 billion to acquiring and developing more than 100 properties, including new construction of ground up developments in downtown Detroit and Cleveland totaling more than 18 million square feet.

Bedrock’s real estate portfolio consists of 210 office tenants and 125 retailers and restaurants in Detroit’s technology-centric downtown, the majority of which are new to the market. Key office tenants include Coyote Logistics, IBM, Microsoft, Quicken Loans, LinkedIn, StockX, Universal McCann, UBS, Ally Bank’s national headquarters and Fifth Third Bank’s regional headquarters. Key retail tenants include H&M, Plum Market, The Lip Bar, 6 Salon, Lululemon, Shake Shack and countless others.

Bedrock is currently developing four transformational projects including the Hudson’s Site, Monroe Blocks, Book Tower renovation and One Campus Martius expansion. Bedrock is also undergoing construction of City Modern, a community development in Detroit’s Brush Park neighborhood. Partnering with Detroit-based Shinola, Bedrock developed the world’s first Shinola Hotel on Woodward Avenue, which opened in early 2019.

Bedrock is dedicated to creating jobs for Detroiters and investing in job training. Over the last year, the company has invested in both the Randolph & Breithaupt Career and Technical Centers to build a pipeline of talent for Detroit’s growing economy.

Creating unique experiences through real estate is Bedrock’s mission. To make this a reality, Bedrock and its affiliates continuously invest in significant public art installations and placemaking initiatives throughout the city.

For more information on Bedrock’s business model, visit the For More Than Profit book. For more information on Bedrock’s projects, visit or engage with us on Twitter and Facebook.

Click here to view a complete timeline of Bedrock and the Rock Family of Companies’ engagement within the Detroit community.